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Natural Ingredients in Procera AVH®

The AVH in Procera designates its three active ingredients, Acetyl-l-carnitine, Vinpocetine and Huperzine A. Each of these ingredients has “natural” origins or analogs existing either in the body or the plant (herbal) kingdom. Each has over 20 years of clinical research and use around the world, with excellent efficacy and safety records.


Procera AVH® memory artfully combines the clinically “proven” effective dosage level of each ingredient, in a proprietary and highly synergistic ratio, achieving clinically validated effects that were not obvious from research on the individual ingredients.


fishAcetyl-l-carnitine (ALC) is perhaps the one true miracle molecule, especially for your brain. ALC is naturally found in the brain and body. Its main dietary source is fish and red meat, although you would have to eat over 50lbs. a day to get enough for improved mental performance. ALC helps in the protection, preservation and performance of your brain cells. It increases brain blood flow as well as the synthesis and utilization of acetylcholine (ACh), a key neurotransmitter for mental clarity, memory and focus. It improves the energy output of your mitochondria, helps stabilize the neural membrane, and protects both from free radical damage.

Acetyl-l-carnitine has been shown to help protect the brain from the effects of aging, including free radicals. ALC may also help increase levels of glutathione, perhaps the brain's most important anti-oxidant and immune defense enzyme. ALC appears to help rejuvenate the brain and may significantly slow brain aging, especially in the mitochondria. Dozens of clinical studies have demonstrated ALC's powerful effect on improving mental clarity, focus, mood and memory, while boosting processing speed and cognitive function.


periwinkleVinpocetine (VIN) is a compound derived from vincamine, a natural extract of the beautiful periwinkle flower, Vinca minor. It increases cerebral vascular blood flow, thus enhancing the flow of nutrients, oxygen, glucose and neurotransmitter substrates, e.g., choline to the brain.

VIN has been shown to improve memory and brain processing speed. It also increases brain glucose metabolism (energy) and increases the mitochondria's generation ATP, which further improves brain energy as well as mood, memory and other mental functions. It is also a powerful anti-oxidant, and neuro-protective agent that has been shown to protect brain cells against the chronic age-related reduction in oxygen levels.

VIN also protects the brain from imbalances in calcium regulation, or calcium overload which is another major cause of cognitive decline and brain dysfunction with age.

Huperzine A

huperzineHuperzine A (HUP) is derived from Chinese Club Moss (Huperia serrata). It's a natural acetylcholinesterase (AChE) inhibitor. AChE is the enzyme that destroys acetylcholine in the synapse before it's effectively used to communicate your thoughts, feelings and memories.

HUP helps keep your acetylcholine levels up, so your synapses fire fast and efficiently. HUP has been shown to improve memory and protect brain cells from free radicals. HUP also stimulates the acetylcholine receptors making them more sensitive to existing levels of ACh. HUP may also act as a brain metabolic enhancer.