Our Team

A Partner in Achieving Your Brain Health Goals

With our many years of cumulative experience in the natural health supplement, wellness, and cognitive support space, our team is eager to collaborate with you on your journey to learn more about your brain health. Our ultimate goal is to provide you with an exceptional product, fantastic customer service, and to ensure you receive the most credible information you can about our products. We also welcome your feedback, as this helps us drive better solutions for our customers. 



Scott Eibel
Chief Executive Officer

Scott Eibel has served as CEO of the company since 2013. In this role, he is responsible for development and execution of business strategy and ongoing operational performance. He has more than 24 years of professional experience in healthcare, wellness, and consumer products, and has held numerous general management, executive, and operational positions at companies that include Garden of Life, General Electric, Johnson & Johnson, and Eli Lilly. He has also served as President of two entrepreneurial growth organizations in the natural health industry.  He holds a B.S. in Mechanical Engineering from Vanderbilt University and a M.A. in Management from Northwestern's JL Kellogg Graduate School of Management.

Brandon Halprin
Chief Financial Officer

Brandon Halprin joined the company in 2013, where he serves as Chief Financial Officer (CFO). In this capacity, he has leadership responsibility for finance, accounting, treasury, risk management, and human resources. Brandon has more than 20 years of professional experience in healthcare, software, consumer goods, and services industries. He’s held key leadership positions in finance, planning, and accounting at Elsevier, Gold Standard, Sage Software, and The Keith Companies. He earned a Bachelor’s degree in Finance and Real Estate from The Ohio State University and a Master’s degree in Business Administration from the University of South Florida.

Ben Barger
Vice President of Direct Sales & Marketing

Ben Barger serves as the company’s web channel leader. He manages the day-to-day online interactions with customers and, in the last 10 years, has held a variety of senior management roles across multiple industries, including Adidas, Adecco and the Olympic movement. When not online, Ben expresses his passion for accomplishing health and fitness goals. He is an avid competitive sailor and a US Olympian in the sport. Ben has served on the Board of Directors for the International Sailing Federation and was a notable mover in multiple change governance positions within the US & International Olympic Committee. Ben holds a Bachelor of Arts in International Business from Eckerd College.

Ed Ellis
Director of Retail Sales

Ed Ellis joined the company in April 2014 as Director of Sales-Retail, responsible for building and managing the retail sales channel. Ed has 30 years of experience in building consumer product brands. He has held various positions with both brokers and manufacturers, including CEO of Innovative Sales and Marketing Solutions, VP of Sales at Contemporary Marketing Inc, Rexall/Sundown, Met-Rx, Smokey Mountain Products and McClay, Inc. Ed has been instrumental in launching dozens of brands including, Muscle Milk, Hydroxycuts, ExtenZe, Alteril, 5-hour Energy, Zyrexin, Relacore, Osteo Bi-Flex, Met-Rx and many others. He has worked with all major retailers in the US and Canada. He holds a Bachelor of Arts degree in Accounting/Finance from Mt. Vernon Nazarene University.

Mark Dimitroff
Vice President, North America Health Retail

Mark Dimitroff has been with Procera Health since 2015. He is responsible for development, business strategy and operational performance of the US Health Chanel, and business units in Canada and internationally. Mark has more than 25 years of professional experience in healthcare, wellness, cosmetics and consumer packaged goods, and has worked for companies that include Garden of Life, Atrium Innovations, Trophic Canada, Nu-Life Nutrition, L’Oreal, & Alberto-Culver. He was also Founder and President of an innovative natural health company: Sierra Health & Nutrition. An avid traveler and p/t photojournalist, Mark studied Photographic Arts and graphics at Ryerson University in Toronto.